Halewood to distribute Centenario Internacional Rum
Halewood Wines & Spirits will now distribute Costa Rica’s Centenario Internacional Rum in the UK and Ireland; meanwhile it has ended its distribution agreement with Tsingtao Brewery.
Halewood will now import Centenario’s 7, 9 and 12 year-old expressions as well as its solera 25 and 30 variants.
The brand will now join Halewood’s portfolio of premium artisanal rums, which currently comprises Rum Sixty Six, Peaky Blinder Black Spiced Rum and Dead Man’s Fingers Spiced Rum.
Stewart Hainsworth, group ceo, said: “Our vision is to be the UK’s number one specialist in innovative and artisanal rums, just as we are beginning to showcase in the gin category, in order to focus on our strategy of building a premium artisanal portfolio that delivers true heritage, provenance and authenticity.”
Separately, Halewood has announced that it has mutually agreed with Tsingtao Brewery that it won’t renew the duo’s longstanding distribution agreement.
The partnership has resulted in ten years of Halewood growing the brand in the UK.
Ning Ma, Tsingtao’s general manager, international, said: “This was a mutual decision made in the best interests of both Tsingtao and Halewood given our respective business strategies and focus going forward.
Hainsworth said Halewood planned to focus its UK agency business on premium artisanal spirits “and for this reason Tsingtao will no longer be distributed by Halewood”.