Hall & Woodhouse to distribute Hogs Back beers
Surrey brewery Hogs Back has appointed Hall & Woodhouse to distribute its broad range of beer brands in the off-trade.
Hall & Woodhouse will now supply the likes of Hogstar craft lager, Hazy Hog cider and flagship brand TEA (Traditional English Ale), alongside a burgeoning range of smaller brands.
They include Gardeners Tipple, Farnham White – brewed with Farnham White Bine hops from Hogs Back’s hop garden – and Outback pale ale.
Gordon Thompson, sales director at Hogs Back, said: “This is a hugely exciting development for Hogs Back and we’re delighted to be working with Hall & Woodhouse, a highly-respected company with extensive experience and proven results in the off-trade.
“Combining their sector expertise with the traction we have started to build in the off-trade should deliver exceptional results and take our brands to the next level.
“We’re confident that the Hall & Woodhouse team will quickly grow distribution of our brands, by both adding stores within existing customers and winning new stockists. We also expect to see rate-of-sale increases, with the support of the advertising and other marketing investment that we will continue to put behind our key brands.”
Hogs Back beers are currently stocked in Sainsburys, Waitrose, Tesco, Morrisons, Co-op, Aldi, Lidl, Marks & Spencer and Majestic Wine.
Hall & Woodhouse’s head of off-trade sales, Donna Carley, said: “We are excited by this new partnership for a number of reasons. Hall & Woodhouse and Hogs Back are both independent businesses with similar values and cultural fit, and Hogs Back's extensive range complements our existing portfolio.
“Being able to offer Hogs Back alongside our range of characterful, quality Badger ales and Timothy Taylor’s award-winning ales enables us to approach retailers with a complete beer solution, in addition to craft cider in Hazy Hog.
“We’re looking forward to working in this new partnership, which we believe offers great advantages to both companies.”