Smokehead whisky gets new look and High Voltage expression

Ian Macleod Distillers has released a 58% abv version of its Smokehead whisky and revamped the packaging for the range.

The brand’s skull logo has been given a more dominant role on the label and gift tin.

The new expression, Smokehead High Voltage, will have a UK rrp of £54.99.

Brand director Iain Weir said: “Smokehead has always challenged the traditional whisky world with its unconventional look and attitude, appealing to the younger and adventurous whisky drinker. We’ve turned up the volume right across the brand. It’s not for everyone, but that’s OK.

“If Smokehead is an assault on your senses, then High Voltage is an all-out attack. Louder, bolder and more intense than getting put in a headlock from an angry roadie.”