Ciroc partners with Selfridges for Summer Colada relaunch

10 April, 2018

Diageo Reserve’s ultra-premium vodka, Ciroc has partnered with Selfridges to relaunch the limited-edition Summer Colada variant.

There will be dedicated areas in Selfridges stores across the country where consumers will be invited to customise their bottles, choosing from a range of different designs. Customers will also be encouraged to take a summer selfie shot in the Ciroc La Pose photo booth while they are waiting.

The limited-edition expression, inspired by the classic summer cocktail, Pina Colada, has been crafted using natural pineapple and coconut flavours.

Ciroc Summer Colada is presented in a white bottle with metallic accents.

Nick Temperley, head of Diageo Reserve GB, said: “Ciroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trades, outperforming the category, up 30.4% in volume and 37.7% in value. Ciroc is paving the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last few years. Ciroc Summer Colada will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”




Bookmark this


Site Search

COMMENT

Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter