The Famous Grouse launches everyday premium whisky collection
The Famous Grouse has launched a new range of ‘everyday premium’ whiskies, with the aim of offering blended whisky fans an affordable way to enjoy new styles.
The Cask Series, which has been developed by The Famous Grouse’s master blender, Kirsteen Campbell, is designed to celebrate wood quality and the impact this has on whisky.
The first in the series is The Famous Grouse Bourbon Cask, and this will be followed by a number of whiskies aged in different cask types. The newcomer will launch as an exclusive in Tesco, priced at £19.
Bourbon Cask has been created using a high proportion of whisky matured in America Oak and first fill bourbon casks. As a result, the greater depth of caramel and vanilla flavours offers drinkers “an incredibly versatile whisky” that is perfect enjoyed neat, with a dash of water of with ginger ale, according to the producer.
Campbell said: “The casks we use to mature the whisky are such an integral part of bringing the product to life. Each cask is unique and each brings something different to the spirit. For The Famous Grouse, we place such a lot of importance on the quality of our wood that we wanted to develop a range to really highlight and celebrate all that this adds to the whisky. The Cask Series is designed to showcase how different types of oak cask can influence flavour, delivering a range of wonderful flavours to appeal to a wide range of consumers.”
Chris Anderson, head of brands at Edrington-Beam Suntory Distribution UK, said: “The Famous Grouse is the biggest blended whisky brand in the UK and the launch of The Famous Grouse Cask Series allows us to offer drinkers a way to enjoy all the classic smooth, balanced flavours of The Famous Grouse with a twist. We know that our drinkers enjoy spending a little more to treat themselves to something special and the Cask Series offers a great way to enjoy an everyday reward for lovers of blended whisky.”