Healeys makes first move into cans
Cornish cyder maker Healeys has brought out a new lower alcohol can format for its Cornish Rattler, and the newcomer already has listings with Tesco.
The pack, which contains six 33cl cans of Cornish Rattler cider at 4.8% abv (dropped down from Rattler’s original 6% abv), has been designed to meet demand for a more “sessionable” cider, according to the company. The packs will be priced at £7.50.
The new can pack will join the current range of 50ml bottles, and eight-pack 33cl bottles, in order to offer “a Rattler for all occasions”.
Joe Healey, commercial director at Healeys Cornish Cyder Farm, said: “It is really exciting to now have Rattler available in can format. We have a unique brand with a strong fan following especially in the South West, so we are expecting a great response.
“We know consumers love Rattler’s biting refreshment so NPD has focused on making Cornish Cloudy Cyder convenient for everyone to enjoy. We identified a gap for on-the-go Rattler drinking occasions such as festivals and socialising with friends but we also recognised that some of our fans were looking for a lower alcohol cyder in a smaller format. Rattler Original 6% abv will always be a popular choice however, the new lower alcohol cans provide a key point of difference in the range.”