Spar kicks off phase two of own label wine refresh

Spar is kicking off the second phase of its own brand wine range update with two new collections arriving this spring.

The ‘Exclusives’ range will join Spar’s wine offering this month, and the ‘Regional Selection’ range will be unveiled in May.

The second phase of the roll-out follows the successful introduction of new wines in  October 2017, according to the retailer.

Altogether these wines form part of Spar’s overall wine offering that targets specific customer missions with “on-trade wines at great prices”.

The new Exclusives range is a small selection of wines, only available at Spar. These wines are designed to offer shoppers the chance to trade up, especially when the wines are on promotion. They come in bold packaging, designed to draw shoppers in, according to the retailer.

The range comprises 10 whites, 14 reds and one rose from seven countries.

Amrit Rebello, Spar’s brand manager, said: “With Exclusives joining our offering, Spar has created a range of wines which is relevant, on trend and great value for money.

“This launch in March is a great addition to our core wine range allowing us to keep sales growing year-on-year, making these higher-tier lines perfect for today’s quality-seeking shopper.”

The new lines will be supported by a marketing campaign that includes Spar radio, POS, newsletters, social media, consumer web features and PR.

Related articles: