Fever-Tree announced as title-sponsor at Queen's Club grass tennis tournament
Fever-Tree has announced it will be the official title-sponsor for the grass tennis tournament held at The Queen’s Club, London.
The Fever-Tree Championships will take place between June 18 and 24, and three of the world’s Top Four ranked players – Rafael Nadal, Marin Cilic and Grigor Dimitrov – have announced their intention to compete at the grass court event. They join current British No.1 Kyle Edmund and Andy Murray, who hopes to launch his comeback at a tournament he has won a record five times.
In celebration of the Fever-Tree Championships, a special edition Championship G&T will be sold exclusively at the event.
The partnership marks the first time Fever-Tree has become the title-sponsor of a major sporting event.
Tim Warrillow, chief executive, said: “The launch of the Fever-Tree Championships marks an exciting and historic moment for Fever-Tree. The annual tournament at The Queen’s Club is already a very prestigious British sporting event and this partnership perfectly reflects our values as a premium brand, celebrating a great summer of sport.
“Alongside the LTA and The Queen’s Club, we look forward to welcoming tennis fans from across the globe to the fever-Tree Championships as they come to watch some of the greatest tennis talent in the world.”
Stephen Farrow, tournament director of the Fever-Tree Championships, said: “Fever-Tree is a perfect fit for us – a premium brand known for quality. The Queen’s Club has been the venue for this tournament for more than a century, the Roll of Honour features all-time greats such as Rod Laver, John McEnroe, Pete Sampras, Rafael Nadal and Andy Murray, and this will be the 40th year that the event has been covered by the BBC.”