Poetic License launches into convenience sector

Poetic License craft gin has been launched into the convenience sector, and has secured a listing in 350 Co-op stores.

The independent small batch distillery, which is based in the North East of England, has secured the listing for its Northern Dry Gin to go into Co-op stores from as far North as Aberdeen all the way down to Devon.

In addition, two other Poetic License variants – Picnic Gin and Old To Gin – will be included in the retailer’s ‘Best of British’ Spring/ Summer promotion. This activity sees the Poetic License trio launch into 21 London convenience stores this week.

Mark Hird, founder, said” We are delighted to have gained this listing with the Co-op which, for the first time, gives us national coverage with a multiple retailer and further endorses Poetic License as an emerging brand to watch. In addition to hosting tastings in selected Co-op stores our marketing investment for 2018 will further support this listing as we continue to drive brand awareness through live events and shows which will put our gins in front of over 2.5 million consumers this year.”

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