Henkell buys Freixenet to become world's leading sparkling wine producer

German group Henkell has become the world’s largest sparkling wine producer after purchasing 50.67% of Freixenet’s shares.

It has singed an extensive, international cooperation agreement with the remaining shareholders José Ferrer Sala and José Luis Bonet Ferrer.

Freixenet is Spain’s largest cava brand, while Henkell owns Mionetto, the world’s bestselling Prosecco brand.

Henkell owns UK agency Copestick Murray, while Freixenet also has a UK arm, but it is too early to say how this news will affect the two businesses.

Dr. Albert Christmann, general partner of Henkell’s parent company, Dr. August Oetker KG, said: “The Oetker Group consequently continues the expansion of its areas of business. With the acquisition of the shares of Freixenet we will strengthen the international market position of our sparkling wine, wine and spirits division significantly while at the same time we build up a solid base for sustainable joint growth in that business.”

Dr. Andreas Brokemper, CEO of Henkell, said: “Henkell and Freixenet share a strong entrepreneurial vision. We are delighted to realize as partners the opportunities of the globally growing sparkling wine market. Together, we can offer our customers not only global expertise but also a unique range of first-class brands and specialties.”

Dr. Andreas Brokemper, chief executive of Henkell, added: “Henkell and Freixenet share a strong entrepreneurial vision. We are delighted to realize as partners the opportunities of the globally growing sparkling wine market. Together, we can offer our customers not only global expertise but also a unique range of first-class brands and specialties.”

The acquisition of the shares is subject to approval by the antitrust authorities.

The strategic partnership will aim to open up new markets and distribution channels for both companies, enabling them to further expand their international market positions and to achieve sustainable growth.

Bonet Ferrer added: “Over three generations, we have made Freixenet the world's leading producer of cava. In Henkell we have found a strong partner with a long-term strategy, which will significantly strengthen Freixenet and help us to maintain our identity and tradition – with an even stronger international presence in the future.”

Related articles:
Bookmark this