AB-Inbev deal lifts Magners’ UK sales into second-half growth
Magners cider has been brought back into growth in the UK market after distribution in England and Wales was taken on by AB-Inbev in the first quarter of 2017.
The brand’s owner C&C Group said in a trading update that UK sales in the six months to end of February were 9% ahead of the same period a year earlier.
It said gains had been made from the launch of Magners Dark Fruit, increased participation in major retailers’ Christmas promotions and improved wholesale distribution.
Magners volumes were flat for the full-year to February 28, in line with the UK cider market as a whole.
Sales for the Tennent’s beer business in Scotland were up 3% for the year.
C&C will unveil its full annual financial results for the year on May 16.