Fever-Tree to launch extended low calorie range
Fever-Tree plans to extend its range of low calorie mixers.
The ten-strong Refreshingly Light range will sit alongside its existing line up of premium mixers and they will be launched nationwide from April.
The drinkseach contains less than five grams of sugar per 100ml, which the company said “gives UK customers the widest selection of low calorie mixers to date”.
The new range includes Refreshingly Light versions of Mediterranean Tonic, Elderflower Tonic, Aromatic Tonic and Lemon Tonic, as well as mixers (Ginger Ale, Ginger Beer, Sicilian Lemondade, Lemonade and Madagascan Cola), designed to complement the flavours of dark spirits. Its original low calorie brand will also be relaunched under the new Refreshingly Light name.
Rose Black, innovation director, said: “At Fever-Tree we are proud of our position as pioneers of the premium mixer and how we have transformed the wider mixer category. The refreshingly Light range reflects the same commitment to the highest quality ingredients, botanicals and taste that is at the heart of all of our products and we are delighted to be able to offer a choice of options free from artificial ingredients and sweeteners across our whole portfolio.”