Pure Wild Spirits seeks investors to boost sales of Freya

Pure Wild Spirits (PWSL), the producers of Freya Birch Spirit, is seeking £750,000 of investments to fund expansion into premium drinks sectors.

Freya Birch Spirit, which is distilled from birch sap, is PWSL’s first product, launched in 2016. In November last year the company launched a second variant: Freya Woodsmoke Birch Spirit. The company is now seeking a combined investment of £750,000 via private investor network Growthdeck and 24 Haymarket to fund sales expansion into premium retailers, bars and restaurants. 

Founder, David Wallwork, said: “This is a very exciting time for Pure Wild Spirits as we go into a major growth phase of our business. Targeting independent premium [retailers and] bars and building relationships with the most creative mixologists, working with the best bar groups, and trialling premium retail distribution are all key elements of our strategy to manage sales and promote our brand in the UK and internationally.

“Working with Growthdeck on this fundraise is a major opportunity for the business. They bring extensive experience of supporting growing businesses and offer a wide network of valuable contacts across the industry.”

Gary Robins, head of business development at Growthdeck, said: “Pure Wild Spirits is offering private investors a rare chance to invest early in a UK business that is first to market birch sap in an alcoholic beverage. The premium spirit market continues to see strong growth particularly across artisan brands. There is no direct competition to Freya, given that it is the only birch spirit currently available, and we are confident that the team at PWSL will successfully penetrate a crowded drinks sector with this totally new concept which has mass market appeal.”

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