Wines of Germany reveals new look for its Riesling campaign
Wines of Germany has revealed new branding for its 31 Days of German Riesling campaign, which is now in its seventh year.
The new logo is designed to represent the fun and dynamic positioning of the campaign, which was first launched in the UK in 2012. The logo features an illustration of a bottle of German Riesling tipped over with wine flowing into a glass. A ‘31’ takes centre stage and is meant to remind audiences about the pillar tagline of the campaign: “They say it takes 30 days to form a habit, so welcome to the 31 Days of German Riesling”. The rebrand will also include freshly designed point of sale items and a strong digital and social media element.
A report commissioned by Wines of Germany in 2017, and carried out by Wine Intelligence, revealed that a new demographic of German wine drinkers in the 35 to 44 age bracket has emerged. Further data by Wine Intelligence shows that Riesling is now in sixth position in terms of white varietal consumption in the UK.
Wines of Germany UK director, Nicky Forrest, said: “With this new look for the 31 days of German Riesling, we wanted to keep the light-hearted and fun sentiment behind the campaign, while illustrating the accessibility of the wines to an engaged and modern audience. We look forward to seeing the independent off and on trade get involved once again and continue to share the enthusiasm for German Riesling with their customers.”
Those interested in the campaign can visit the Wines of Germany website for more details: http://winesofgermany.co.uk/31-days-german-riesling/register/