New Zealand Winegrowers offers chance for trade to win NZ trip

New Zealand Winegrowers is offering trade from the UK and Ireland the chance to win a trip to Sauvignon 2019.

The event, which is also known as the International Sauvignon Blanc Celebration, will be held in Marlborough, New Zealand from 28 to 30 January 2019.

To enter the competition participating trade outlets need to prove their Sauvignon Blanc promotion skills are market leading, by running a standout New Zealand Sauvignon Blanc promotion across at least two weeks in May 2018. Activity must incorporate Sauvignon Blanc Day on May 4 2018.

Chris Stroud, New Zealand Winegrowers Marketing Manager for Europe, said the competition is open to any sector of the trade from multiples, independents, on-trade and online. Entry is free, and participating outlets must list at least three New Zealand Sauvignon Blancs from at least two different styles or regions.

A panel of independent judges will be looking for innovative campaigns that educate consumers in a fresh new way, and above all else raise awareness of the quality and diversity of New Zealand Sauvignon Blanc. The winners will be chosen based on the creativity and effectiveness of their campaign, as well as an uplift in sales of New Zealand Sauvignon Blanc.

Stroud added: ”Sauvignon Blanc is the number one variety in the UK, with New Zealand as the category leader and much loved and sought after by consumers. By offering such an exclusive prize, we hope many of the trade will get involved.

“It is a fantastic opportunity for participating outlets to increase their New Zealand range of wines, add value to their business, and potentially win the wine trip of a lifetime. We are looking for participants to showcase the diversity and quality of our number one variety!”

New Zealand Winegrowers can assist with digital imagery, information and limited POS. Interested participants can contact cstroud@nzwine.com or further information is available via www.nzwine.com/en/events/competitions/

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