Johnnie Walker takes to the trams in Edinburgh during Six Nations
Johnnie Walker is sponsoring two trams on the route from Edinburgh Airport to the city centre to tie in with rugby union’s Six Nations tournament.
The route serves the Murrayfield stadium, where Scotland play their home Six Nations matches and the trams are carrying an anti-drink-drive message as part of the brand’s ongoing Join the Pact campaign.
David Cutter, president of global supply and procurement at brand owner Diageo, said: “Not only do we want rugby fans to start their Join the Pact journey by travelling by public transport on match days, we want them to join millions around the world in making a long-standing commitment to never drink and drive.
“The campaign has been activated in over 40 countries across five continents and we believe Scotland’s capital city can make a truly great contribution as we strive to make a difference.”
George Lowder, chief executive at Transport for Edinburgh, said: “Promotions on Edinburgh’s trams are proving hugely successful.
“With around 7,000 services running through the city every month, Edinburgh Trams is an ideal partner for Diageo to promote their anti-drink drive campaign.”
The trams will carry the Johnnie Walker branding until the end of April.