St Peter's wins competition for new Morrisons beer listing
A fruit beer has been named the winner of a national “Brewed for Morrisons Beer Festival 2017” competition.
The competition, which saw the retailer stock a range of new brews throughout October, has awarded micro-brewery, St Peter’s, a national contract for its winning beer Plum Porter, a brand new fruit beer.
Plum Porter is ready to go on shelves in 400 Morrisons stores nationwide.
Steve Magnall, ceo of St Peter’s Brewery, said: “We are delighted to win this competition and gain a national listing for our new Plum Porter. The fact tht it was a dark beer that came out on top with Morrisons’ customers proves that tastes are changing. Our Plum Porter is a dark, sweet, full-bodied porter with background notes of damson and blackcurrant that are followed by the fruitiness of the plum in flavour and aroma. It is a perfect, warming beer for the winter season and obviously went down very well with Morrisons customers and buyers. We hope it continues to sell well in store.”