JF Hillebrand to support London Wine Fair's Innovation Zone

JF Hillebrand is partnering with the London Wine Fair for this year’s inaugural Innovation Zone.

The Zone will feature the latest solutions across smart technology, big data, artificial intelligence, social media, event marketing business modeling, e-commerce, staff engagement, packaging, design and supply chain solutions. It is designed to present “an opportunity to explore the major challenges facing the drinks, hospitality and retail industries”, according to the organisers of the LWF.

The Innovation Zone will also feature a series of seminars and TED-style talks hosted by those driving innovation in all areas of the business, not just the drinks industry.

The drinks industry logistics supplier has been announced as the partner of this new zone at the event, which takes place between 21 and 23 May this year.

JF Hillebrand managing director UK, Sebastien Desreumaux, said: “As a leading global logistics provider to the beer, wine and spirits industries, we are delighted to partner with the London Wine Fair for the launch of the Innovation Zone. We pride ourselves on developing innovative solutions that help customers to optimize their supply chains, reduce their carbon impact and access markets ever more efficiently. We look forward to showcasing our technology and using out unique point access across the supply chain to connect with our industry on innovative best practices.”

Exhibitors interested in the Innovation Zone should contact Jon Fleming (j.fleming@londonwinefair.com +44 (0)20 7973 4688) or visit the London Wine Fair website. 

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