Irish drinks experts team up to create NPD

22 January, 2018

Two Irish drinks producers have joined forces to launch an alcohol-free dry-hopped soda for adults.

Yellowbelly Beer and Black Castle Drinks are introducing Designated Driver, which they describe as being “the first of its kind in Ireland”.

The Wexford-based beer producer and the Wicklow-based soft drinks company said that a long-standing admiration for each others’ product ranges, together with shared values for using innovative recipes and premium ingredients, led to the collaboration project.

To create Designated Driver, Black Castle Drinks created a base of lemon and pear, which is then balanced with YellowBelly’s “heavy-handed dry-hopping” with Citra and Huell Melon hops. Dry-hopping is a process where hops are added to an almost finished beer to enhance aroma and flavour.

The 0% alcohol craft soda is then carbonated and the finished product has then been packaged in a can which has been designed by YellowBelly Beer’s creative director, Paul Reck, with his signature artwork.

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