Roots Beverage Co extends out of Isle of Man

22 January, 2018

A tonic producer that has already had success on the Isle of Man is now gearing up for a UK-wide off-trade launch.

Roots Beverage Co has a range of tonic waters that contain only natural honey as a sweetener. The producer is launching into the UK this month with three flavours: Worker Beer, which is an Indian-style tonic; Queen Bee, a slimline tonic; and Rhu-Bee tonic, which takes natural colour and flavour from rhubarb.

The company, which was founded by 26 year-old Jamie Blair, is focused on offering an alternative naturally-sweetened range of tonic waters, designed to be suitable as mixers for spirits or on their own as soft drinks.

Blair was inspired to launch the range after completing a beekeepers’ course with the Isle of Man Beekeepers Association, and under a mentor he started his first hive.

Roots Beverage Co was launched in December 2016, bolstered by investment from Ash Dougal, a local investor who joined the company as a director in September 2016.

It also received a loan from the Isle of Man Government’s Enterprise Development Scheme in August 2017 to expand its operations and it now supplies its Ginger Bee soft drink and Honey Bee lemonade products to more than 30 Manx outlets, including supermarkets Shoprite.

The company is also committed to its sustainability credentials and reinvests 10% of its profits back into beekeeping and bee-related projects. The tonic waters are currently stocked widely across the Isle of Man, and the company has now secured a bottling and distribution partner in the UK to support its launch.

Blair said: “I wanted to make a brilliant products that made a difference; to people’s health, to the future of bees and to our planet. Securing a bottling and distribution partner marks a significant milestone for the company and means we can now make positive steps forward with the Roots brand, introducing new suppliers and stockists to our first range. It is a unique proposition, because as well as wanting to introduce a natural, healthier range of soft drinks and mixers, we also want the business to give back. We reinvest 10% of all profits into bee-related projects to ensure the bee population continues to thrive.”

The range of tonic waters are available in both 20cl and 50cl bottles sizes. 




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