The second International Scotch Day will take place in February
A series of celebrations have been planned across the globe for International Scotch Day, which takes place on 8 February 2018.
The event, which is now in its second year, is designed to shine a spotlight on the entire Scotch Whisky category.
Ronan Beirne, global brand marketing director at Diageo, said: “Last year we launched International Scotch Day and its huge success proved what we at Diageo already knew – the world loves Scotch. This year is going to be even bigger, with celebrations taking place globally, from Scotch Whisky tastings to opening the doors to Diageo’s archive in Scotland, free passes to distillery visitor centres and celebrity events in cities from Manila to Johannesburg.”
Ewan Gunn, Global Scotch Whisky Master from Diageo, said: “Scotch is made all the way across Scotland – from the romantic west coast, through the whisky heartland of Speyside, to the vibrant urban central belt of Scotland, and though it is made here, it belongs to the world and is truly the world’s favourite whisky. Hosting International Scotch Day for a second year shows how confident we are about the popularity of this truly international drink.”
2018’s celebrity ambassadors and global locations will be revealed in February.
Social media will play a role in this day, via hashtags #LoveScotch #InternationalScotchDay and #jointhecelebration as well as on Facebook at LoveofScotch.