Aldi sales top £10bn after record Christmas

04 January, 2018

Aldi has reported strong growth across all categories resulting in its busiest-ever Christmas, pushing its total 2017 UK and Ireland sales over the £10bn barrier for the first time.

The budget supermarket chain’s “Specially Selected” premium range saw sales soar by 30% with its Irish Cream Liqueur among the top-selling products, along with Aberdeen Angus beer roasting joints and mince pies.

UK Ceo Matthew Barnes said: “This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers.

“Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.

“This is a clear sign that shoppers knew they could indulge in Christmas treats and festive essentials at Aldi for a fraction of the price they would pay elsewhere.”

Aldi said it sold more than 6.8 million bottles of wine, Champagne and Prosecco during December, equating to more than 200,000 bottles a day. 

Martin Lane, managing editor of said: "It is no surprise that Aldi is enjoying record sales, everyone loves a bargain and that's what they do best.

"As a nation of shoppers, we are looking after the pound in our pocket more and more, and with their "Specially Selected" premium items Aldi is offering the same package as the other big four retailers but without the expensive price tag.

"Aldi's Specialbuys and Super 6 offers continue to make headlines and get customers through their doors and oevr the festive season their competitive Christmas veg prices made them a huge contender.

"Aldi's ever-increasing popularity suggests there's no sign of a slowdown for the discount giant."

The company also announced it will pay all of its store assistants a minimum hourly wage of £8.85 nationally and £10.20 in London from February 1 this year.

The retailer said it plans to continue with its expansion plans throughout the UK and Ireland this year, and it aims to have a network of 1,000 stores by 2022. It currently has 762 stores in the region. 

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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