Love Drinks adds Sweden's Herno to its gin line up

03 January, 2018

Love Drinks has added an award-winning Swedish gin to its portfolio of spirits.

The importer and distributor has taken on the UK distribution rights for Hernö Gin, which includes a number of 50cl variants such as: Hernö London Dry Gin, Navy Strength, Old Tom, Sloe Gin and a Juniper Cask Gin, which is matured gently in unique casks made of juniper wood for 30 days before bottling.

Kirsty Loveday, ceo of Love Drinks, said: “We are delighted to welcome Hernö to the portfolio and Jon and the team into the Love Drinks family. Their passion for their craft, their people and their innovation through liquid aligns perfectly with our own values and philosophy of working with the best. The gin category is still in such strong growth in the UK market, and we look forward to taking it to the next level in 2018 with a truly stand-out gin.”

Love Drinks was established in 2007 and it represents a number of brands in the UK, including Abelha Organic Cachaca, The Bitter Truth range of Bitters and Liqueurs, The Duchess Non-Alcoholic Gin & Tonic, Einstok Icelandic Craft Beers, El Dorado Demerara Rums. Four Pillars Gins, Gosling's Black Seal Rums, Lanique and Mr Black Cold Press Coffee Liqueur. 

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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