Seedlip extends portfolio with 20cl bottles

03 January, 2018

Seedlip has added 20cl bottles to its range in single bottle and duo gift boxes for its two expressions: Spice 94 and Garden 108.

The distilled non-alcoholic spirits brand, which was launched late 2015, is now stocked in more than 2,000 venues across the off and on-trade, with retailers including Selfridges, Berry Brothers & Rudd, Harrods and Ocado.

The smaller 20cl bottles will sit alongside the existing 70cl variants, and they are designed to drive first time trial and tap into the gifting occasion.

Founder, Ben Branson, said: “The world is at the beginning of a paradigm shift in how it drinks, with global alcohol and sugary, soft drink volumes continuing to decline and a younger audience shunning alcohol altogether. We believe the opportunity to solve the dilemma of what to drink when you are not drinking is only set to grow and our 20cl bottles offer an attractive size for first time trial, gifting or the weekly shop.”

The new smaller bottles will be priced at £12.99 and the gft boxes are £25.99. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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