Rum sales continue to soar

02 January, 2018

Rum sales have soared in the UK over the past five years and broke through the £1 billion boundary in 2017, according to the WSTA.

In the last five years, rum has grown 18% in volume and 38% in value as Brits increasingly choose high-quality bottles.

In 2006 there were just 50 brands on the market but that has now increased by more than 300%.

Miles Beale, chief executive at the WSTA, said: “Rum has packed a punch in terms of sales this year benefiting from the nation’s thirst for craft cocktails.

“We are pleased to see a rapid growth in the number of distilleries in the UK which has enabled our innovative spirit makers to expand their ranges with many introducing a rum into their portfolio.

“In turn, this has led to more and more rum bars emerging and established bars stocking a greater range of rums behind the bar.”

On January 30, DRN is hosting a day in London called Think Rum, designed to help both retailers and on-trade operators improve their ranges, boost margins, broaden their knowledge and share best practice.

To register for a place please follow link:

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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