St Peter's adds to its alcohol-free portfolio

19 December, 2017

St Peter’s has launched an organic alcohol-free beer to add to its popular zero-alcohol collection.

Without Organic will join Without Original and Without Gold, which now contribute 15% of the brewery’s overall sales.

The newcomer is brewed in the same way as normal beer but without the alcohol, and it is described as being a “delicious, rich and full-bodied beer, that is perfect for lager and ale drinkers”.

Steve Magnall, ceo, said: “The success of Without Original and Without Gold has been driven by a growing consumer appetite for more choice and quality in the alcohol-free category. The launch of Without Organic goes one step further to ensuring all tastes are catered for.

“We are and want to continue to be, the leading brewery in alcohol-free beer by offering our customers the highest quality selection of alcohol-free craft beers, produced to the same exacting standards as all of our beers. Without Organic is a delicious new craft beer that is perfect for lager and ale drinkers and we are certain it will be well received.”

St Peter’s Without Organic will be launched in January in 50cl bottles. 




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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