Johnnie Walker links with street artist to release Artist Series

14 December, 2017

Johnnie Walker has teamed up with acclaimed street artist Tristan Eaton to create a new, limited edition Artist Series of gift packs.

The Scotch whisky producer has collaborated with the American artist to create a unique design for each of its trademark whiskies.

Eaton took inspiration for his designs from the heritage of Johnnie Walker and the wide range of flavours and aromas that can be found in the different blends.

He explained: “There are a lot of similarities between what I do as an artist and what the Johnnie Walker blenders do. We are on a search for quality. They are celebratory and fun but I hope there’s something there visually for hard core whisky connoisseurs about how we took this flavour and represented it visually so they can discover how it looks the way it tastes.”

Master blender, Jim Beveridge, said: “ Tristan’s exceptional talent is self-evident. He has a rare ability to interpret the things he hears, tastes, touches and smells, and render those things visually. The vibrant and vivid illustrations that have come out of that are nothing short of spectacular and make for a beautiful representation of some of our most iconic blends.”

The limited edition Johnnie Walker Artist Series packs have been released in time for the festive gifting season and will be available from specialist whisky stores and selected online retailers. 




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter