National body for English and Welsh wine gets new name and ceo

Wines of Great Britain is the new name for the national body for English and Welsh wine while the organisation has also appointed a ceo.

The industry body, which will use the shortened name of WineGB in its outward-facing communications, will also launch its website wineGB.co.uk in January 2018.

The news follows the announcement in September of a former merger of the two industry bodies: United Kingdom Vineyards Association (UKVA) and English Wine Producers (EWP).

The Board of Wines of Great Britain has also announced the appointment of David Parkinson as ceo of the organisation; he will officially start in his new role on 1 January 2018.

Parkinson has worked in wine production, sales and marketing in France, Spain and USA, as well as 18 years in consumer and business-to-business advertising.

He said: “I am relishing the opportunity to ensure that this growing industry continues to prosper and to work with WineGB’s members to ensure they have the support from their trade organisation to deliver tangible results that have a positive impact on their businesses. Harnessing the input from Central Government to local authorities is an essential component of this role as well as identifying what we can learn from other wine regions around the world and making that relevant to the needs and requirements of our members.”

Simon Robinson, chairman of Wines of Great Britain, said: “David brings strong expertise in planning, environmental issues and economic development, all of which will be vital in taking this rapidly expanding industry forward. His many skills will prove an invaluable asset to our central operational team.”

WineGB will launch new branding and a website in January 2018. 

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