Lamb & Watt adds ginger variant to its mixers portfolio

14 December, 2017

Lamb & Watt has added to its tonics and mixers line up with a new Ginger Ale variant.

The newcomer is available now in 20cl bottles from £3.99 for a four-pack, and £1.25 as a single. A 50cl variant will also be available in the coming months.

The Ginger Ale will sit alongside the brand’s Original, Naturally Light, Cucumber, Basil and Hibiscus variants. It also taps into the ongoing popularity of ginger, according to the producer, as well as growth in craft spirits, which has brought increasing demand for premium mixers.

The drink, which is free from artificial flavours and sweeteners, is made with natural spring water from the Lake District and organic blue agave.

Leanne Ware, senior marketing manager, said: “The recent growth of the Lamb & Watt brand has positioned us well to make our Ginger Ale another big hit in the premium mixer market. As the premiumisation trend grows, so does demand for versatile mixers, and with ginger beverages continually gaining traction, we are confident this new addition will deliver fantastic growth opportunities for the brand.

“The warming, ginger flavour brings a sophisticated and distinctive taste, that perfectly complements classic spirit serves and cocktails, enhancing and balancing individual flavours. We are confident it will perform exceptionally well in the off and on trade, just in time for the festive period.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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