Black Tower gets wrapped up for winter

14 December, 2017

Black Tower has launched a new limited edition bottle design for the winter period.

The festive sleeve, which is available from now until next spring, will appear on bottles of its Fruity White. The bottle (rrp: £5.50), features a design of ski goggles and woolly hats, to create a fun, eye-catching new look.

The producer said the variant is the most successful wine in the Black Tower range and within the German category. The wine is described as being “bursting with hints of fresh pineapple, ripe mango, sweet passion fruit and rich honey” and the producer said it is light, easy drinking and it “pairs perfectly with spicy chicken or sweet pork dishes”.

The company also has high hopes for its B by Black Tower brand this Christmas, with research showing sales of the low alcohol brand are up by 18.5% year-on-year. Kantar's latest market research shows that sales of low and no alcohol wines are up by 8.5% overall; the data shows Britons spent £36.2m on low/ no options in 2017, compared with £33.3m in 2016. 

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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