Boutinot maps South African regionality with new range
Boutinot has launched The Capeography Co, a new range which aims to chart the story of the Cape’s regional diversity.
The brand, which is available to the UK multiple retail sector, will feature three tiers: Landscape, Seascape and Cloudscape, with wines sourced to illustrate South Africa’s ability to produce a wide variety of terroir-driven and regionally-expressive wines.
Boutinot’s South African product manager, Robin Naylor, who has worked with the company’s winemaking team in South Africa for the new brand, said: “South Africa has been in our blood for over two decades. We have long talked about how the ‘whole of the Cape is our vineyard’, and The Capeography Co demonstrates how different weather patterns, topography and soils create numerous growing conditions, and how certain cultivars respond.”
Fran Draper, head of customer and brand marketing at Boutinot, said: “We are all well-versed in South Africa as a supplier of great value wine but for the category to grow in the future we have to ensure there continues to be great quality. We firmly believe this will come from championing different grape varieties and regions in the way that The Capeography Co is going to.”
The first of the three ranges is Landscape, which is made from grapes sourced from inland vineyards which are hot, parched and dry and where only drought resistant grapes can thrive, according to Boutinot. The first release is a Grenache Blanc 2017 (rsp: £8), which, Naylor said, is: “a variety that flourishes in the Swartland’s dry, mineral soils which express the cultivar’s deliciously pithy texture”.
The Seascape range covers vineyards with a cooling Atlantic wine, which slows the ripening process and gives grapes with “finesse and elegance”.
Naylor added: “We have chosen a Malbec to champion this range to show how, when the grape can see and smell the sea, you lose any hot jamminess in favour of minerality, aromatics and texture.”
The Capeography Company Seascape Malbec 2017 is priced at £8.
The third tier is Cloudscape, which uses fruit from vineyards at altitude, where, Naylor said, “cool climate grapes thrive under a protective blanket of cloud which forms each afternoon as the cool Atlantic wind hits warm air rising over the mountains”.
The first release comprises a Sauvignon Blanc from vineyards in Elgin, and a CInsault from bush vines in the shadow of Paarl Mountain.
The Capeography Company Cloudscape Sauvignon Blanc 2017, Elgin and Cinsault 2016, Paarl, are each priced at £10.
Boutinot first started producing wine in South Africa 24 years ago. The company now has a dedicated team of seven at its headquarters in Franschhoek.