Molson Coors to import Snow

Molson Coors has signed a deal to import the world’s best-selling beer to the UK, the Chinese brand Snow.

The UK arm of the North American brewing giant will be selling 33cl bottles of the 5% abv brand in a pack which has been revamped for the launch.

Molson Coors will be sold in both the on- and off-trade but it has a particular eye on the Chinese restaurant market.

It already sells the Indian brand Cobra and Thai beer Singha which both have a major presence in the Asian cuisine restaurant market.

Phil Whitehead, managing director of Molson Coors UK and Ireland, said: “Consumers’ tastes are continuing to diversify which makes the beer market more exciting than ever.

“As drinkers become increasingly knowledgeable about beer, they demand greater choice to allow them to explore a range of flavours and styles.

"At Molson Coors, we believe this is a reflection of the general societal shift towards spending on experiences and, in part, the continued food revolution that has been taking place in the UK over the past 10-15 years.”

The product sold in the UK will be brewed in China by brand owner China Resources Snow Beer.

Snow claims to have been the world’s highest volume beer since 2008, despite mainly being available in China.

It was first launched in the Liaoning province in 1994 and became China’s number one brand by 2006.

Snow joins a Molson Coors portfolio that includes Carling, Coors Light, Staropramen, Pravha, Grolsch and Blue Moon.