Blackwoods revamps its premium gins and vodka
Blackwoods is launching a new 2017 vintage across its spirit range, featuring new formulations for its premium gins and vodka.
To mark the new vintage of Blackwoods Vintage Dry Gin in both 40% and 60% abv variants, along with the Blackwoods Premium Grain Vodka, the company is introducing a new look and bottle shape across the range. The premium revamp is designed to recall the vintage Roaring 1920s era of cocktails, as well as highlighting Blackwoods’ premium character.
The launch marks the first new Blackwoods vintage for five years while the reformulation of the range celebrates the latest harvest of hand-picked Shetland botanicals.
The collection includes: Blackwoods Vintage Dry Gin 40% abv (rsp: £22), Blackwoods Vintage Dry Gin 60% abv (rsp: £32) and Blackwoods Premium Grain Vodka 40% abv (rsp: £22).
Dan Bolton, managing director of Hi-Spirits, said: “The new Blackwoods design celebrates the 2017 vintage and aligns with the new formulation for the popular and successful spirits in the range. The involvement of bartenders in finalising the recipes ensures that Blackwood is up-to-date in terms of consumer appeal, while evoking the classic age of cocktails in the Roaring 1920s.”
The range, which is distributed in the UK on-trade and off-trade by Hi-Spirits, will be available from January 2018.