Beckham stars in responsible drinking film for Haig Club
Diageo has released a new film from Haig Club, as part of the brand’s commitment to responsible drinking.
The 60-second Leave as You Arrived film features Haig Club business partner, David Beckham, and it is directed by Grammy Award-winning Swedish director, Jonas Akerlund. The film plays out in reverse, showing Beckham and his friends as immaculately put together leaving the bar as when they arrived.
Ronan Beirne, global brand director, said: “Responsible drinking is an itegral part of the Haig Club philosophy and we have a shared belief with our business partner, David Beckham, about quality over quantity and the importance of drinking in moderation. #LeaveAsYouArrived was designed to showcase the benefits of drinking in moderation on a night out. Haig Club believes that looking as good leaving the bar as when you arrived, is the epitome of style.”
Beckham said: “There are many reasons why I wanted to partner with Diageo on Haig Club, and one of them is their commitment to responsible drinking.”
Carolyn Panzer, Global Alcohol in Society Director, Diageo, said: “Being stylish and in control go hand-in-hand. This campaign shows just how aspirational drinking in moderation has become, and is all about encouraging adults who choose to drink, to do so responsibly. Encouraging moderation is not in conflict with our goals as an alcohol producer: in fact, it lines up very clearly with our values and aims as a business. We want to lead people towards drinking better, not more, and this campaign is a powerful example of how our brands are helping us to do that.”