SlimLine Wines secures partnership with 'Dragon' James Caan
SlimLine Wines, described by the company as “the world’s first zero sugar, zero carb” portfolio of wines, has secured a JV partnership with an investment company co-founded by ‘Dragon’ James Caan.
SlimLine Wine has a four-strong range, comprising: Super Sparkling Red, White and Rose, which each contain around half the calories of an average bottle of wine, while the sparkling variant has 0g of sugar, versus the 24g found in most sparkling wines.
SlimLine Wine founder, Paul Gidley, said: “There is a huge and currently untapped opportunity within the wine category, with consumers across multiple different audience profiles looking for products that have zero sugar and zero carbs, but that don’t compromise on taste, or, within the wine category specifically, abv strength. SlimLine Wine is the first only true full-range of Zero Sugar, Zero Carbs wine and in being so is a totally new opportunity for the wine market and wine consumers as a whole.”
The wines have been in development for the past two years and they will be launched in the marketplace soon. The first shipment of 400,000 bottles from its vineyard in Piedmonte is underway.