Lamb & Watt boosts tonic range with Naturally Light
Lamb & Watt has launched a new Naturally Light version of its premium tonic to appeal to calorie conscious drinkers in the on and off trade.
The tonic is available in 20cl bottles from £3.99 for a four-pack or £1.25 for a single. It will also be offered in a 50cl bottle in the near future.
The new Naturally Light variant, which has 13 calories per 10cl, will be followed soon by the launch of a Ginger Ale. The portfolio already includes Original, Cucumber, Hibiscus and Basil tonics.
The brand was founded in 1847 by Mr Lamb and Mr Watt, who started the company with the aim of producing a high quality range of tonics, distillates, cordials and syrups. Today Lamb & Watt is free from artificial ingredients and it is made from natural ingredients such as quinine from the Cinchona Tree and Blue Agave syrup for sweetness.
Leanne Ware, senior marketing manager, said: “Lamb & Watt has performed fantastically well as the premium mixer market has grown. It has become the tonic of choice in both the on and off trade, particularly alongside the gin renaissance.
“Naturally Light ensures that even health conscious consumers can enjoy the premium taste and ingredients. The impending launch of our Ginger Ale will see Lamb & Watt become a ‘go to’ choice when pairing with dark spirits. Our portfolio is in a strong place and our choice of botanicals is certainly enhancing the enjoyment of drinking both traditional mixed drinks and cocktails.”