Marrenon unveils new lines as it relaunches in the UK
Rhone Valley producer Marrenon has reintroduced its range of wines as part of its ambition to become the leading Luberon and Ventoux producer in the UK.
After a seven-year absence, Marrenon, one of the largest wine makers of Luberon and Ventoux, is relaunching its portfolio into the UK as it aims to become the key producer for these two southern France appellations.
Marrenon is introducing Amédeé for the off-trade channel and its Marrenon brand for the on-trade. Each range offers a wide spectrum of wines in all colours, from classic, easy-to-drink, fresh wines to premium, single vineyard wines.
The flagship wines of the Amédeé range include Chemin des Ocres, Les Hautes Sentes and Lila Rose.
Robert Oustric, export director, said: “Marrenon has secured the enviable position of being the leading producer of Luberon and Ventoux wines in Europe. The UK represents a vast opportunity for us and we have big ambitions for the market. We are currently working on educating professionals about our wines and building strong relationships with partners both in the on and the off-trade.
“We are confident that the elegance and quality of our wines and the variety of our range will resonate with British consumers and we are looking forward to showcasing our wines in 2018.”
Marrenon now produces 15 million bottles of wine per year with 55% in AOC Luberon and 15% in AOC Ventoux. This includes red, white, rose and sparkling wines in various styles, from fresh, mineral and balanced white wines to fruity, powerful and round reds.
Created by Amédeé Ginies in 1965, Marrenon regroups seven wineries and 650 winegrowers located 30 kilometres North of Aix-en-Provence. The company has 4,200 hectares of vineyards in the Regional Natural Reserve in Luberon, a Unesco Biosphere Reserve.