Axholme Brewery produces festive ale for Grimsby Town Football Club

16 November, 2017

A festive ale has been produced especially for Grimsby Town Football Club.

Lincolnshire-based Axholme Brewing Company and Grimsby Town Football Club have unveiled a specially commissioned bottled beer, which will go on sales on 28 November 2017. The bottles will be sold at the club shop and at specialist beer shop, Message in a Bottle, in Cleethorpes.

The 3.8% abv full-bodied Mariners Winter Ale is a traditional English bitter and is described as having peppery and fruitcake flavours. It is billed as being “the perfect beer for a Winter’s evening”. The festive beer follows on from the brewery’s successful Mariners Promotion Ale, which was brewed to commemorate the club’s historic return to the Football League after their victory at Wembley Stadium in May 2016.

Charles Lumley, brewery director, said: “After the success of Mariners Promotion Ale, I met with representatives from the Mariners Trust and the football team to see if we could do something a bit different this year. We thought a special, short batch Christmas beer would work well both in my beer shop and in the club shop. The bottles look terrific and will make perfect Christmas presents for any Town fans who like a beer. And let’s face it – a lot of them do. As a life-long Town fan, I am really excited to be working with the club again and we have ots more ideas as to how we can work together in the future.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter