Cognac appellation unveils new brand identity

The Cognac category has revealed a new brand identity for the Cognac appellation to better illustrate the spirit of Cognac and the region.

The new logo and identity will roll out across all communication from the Bureau National Interprofessional du Cognac, whose mission it is to represent, protect and develop the reputation of Cognac and those who make it.

In order to develop the new branding, the Cognac winegrowers and negociants gathered at BNIC headquarters to choose the best proposal.

Vincente Chappe, member of the standing committee of the BNIC and President of the Communications Commission, said: “We chose an inspiring identity… just as Cognac is inspiring. It is both bold and flamboyant, illustrating a beautiful story about the Cognac region. The identity represents all the contributors who, together, produce our most proud creation; Cognac.”

The Cognac production areas covers the Charente-Maritime, a large part of the Charente and some smaller parts of Deux-Sevres and the Dordogne. It was officially defined as a region in 1909.

The new identity will “reinforce the image of a product with a guaranteed origina and authenticity and reaffirm its role within French vinous and gastronomic know-how,” added Claire Caillaud, BNIC director of communication. “Authenticity, heritage and terroir are at the heart of the new identity; concepts that are central to today’s expectation of the current spirits market.”

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