Black Sheep's lager gets off-trade launch

14 November, 2017

Black Sheep Brewery is gearing up for the off-trade launch of its first-ever lager.

54 Degrees North, which was created in homage to Black Sheep’s hometown of Masham, North Yorkshire, is a premium small batch craft lager. It was launched on draught in July 2017, as part of the brewer’s 25th anniversary year celebrations and it is now being launched in 4 x 33cl bottles.

The beer is officially endorsed by British mountaineer and explorer, Alan Hinkes OBE, who is the only Briton to have climbed all fourteen of the world’s 8,000m peaks.

54 Degrees North is a 4.5% abv lager brewed using German Pilsner Malt together with Magnum and Polaris hops, as well as the classic German aroma hop, Tettnang. It also uses the brewery’s own yeast strain and pure water from the Yorkshire Dales.

Jo Theakston, sales and marketing director, said: “The launch of 54 Degrees North and our first lager was a major signal of intent and its popularity has really come on strong since July. We are delighted to be in a position to scale up production and offer it as a bottled alternative to drinkers as we look to build-on and secure relationships with off-trade partners.

“It is another cause for celebration in our 25th anniversary year and demonstrates our ability to diversify and bring something new to the lager market.

“54 Degrees North exemplifies the Black Sheep story and adventure perfectly, and crucially pays tribute to our hometown which is a major part of who we are and our story.”

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