Fentimans adds canned format to its range of mixers

13 November, 2017

Fentimans has launched its first range of mixer cans, as part of its ongoing mission to extend its botanically brewed beverage range.

The 15cl canned range, which will be available in four of the brand’s most popular mixer flavours, will be sold individually at £0.75p each. The four initial variants are: Premium Indian Tonic Water, Pink Grapefruit Tonic Water, Naturally Light Tonic Water and Ginger Ale.

To celebrate the launch Fentimans is collaborating with Caorunn Gin to create limited edition gin & tonic Christmas Crackers. They will include Fentimans Premium Indian Tonic Water in the new 15cl can, a Caorunn miniature and a scented candle. The crackers will be available through Caorunn Gin’s website.

Dave Robson, sales director at Fentimans, said: “We are thrilled to have developed the world’s first ever range of botanically brewed mixers in a can format. Fentimans works hard behind the scenes to bring new innovations to market and we are proud to introduce this new line of SKUs.

“Creating the 15cl mini can format for our mixers makes them more accessible and we are excited to be giving our consumers more opportunities and occasions to taste our much-loved and exquisitely crafted drinks with a breadth of light and dark spirits.”

Last month Fentimans launched added a Mediterranean Orange Tonic Water flavour to its range. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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