Kokoro Gin adds 20cl variant to portfolio

13 November, 2017

Kokoro Gin has launched a 20cl bottle of its Japanese-inspired gin in time for the festive season.

The bottles have arrived just three months after the launch of Kokoro’s 5cl miniatures. The bottles will be marketed to the off-trade – including both independents and supermarkets – and the on-trade, via Kokoro’s UK distribution partner, Mangrove.

Harvey Nicols is the first retailer to stock the new bottle size, which is available to buy from the store now.

Forest Spirits launched Kokoro Gin in September 2016, and the company has just completed its fourth bottling of 5,000 70cl bottles.

James Nicol, managing director at Forest Spirits, said: “The 20cl bottles will add another dimension to our product offering and are a perfect size for gifts and Christmas stocking fillers. Other products in our pipeline include Kokoro gift packs and flavoured gins as we hope to grow our product range, and the Kokoro brand, across the globe.”

The gin’s core ingredient is sansho berries, which are hand-picked and imported to the UK from the Afan Woodland in the region of Nagano, Japan. The berries, which have a citrus flavour and a warm pepper finish, are used extensively in Japanese cuisine.

James continued: “The Kokoro brand encompasses the Afan Woodland and so any product extension needs to come from there. However, any added flavour must complement or enhance our core ingredient, the sansho berry, as this is what makes our gin unique. The berries have an earthy, pepper finish, which is also ideal for warm, spicy mixes, and can make the perfect festive cocktail in these colder winter months.”

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I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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