Whyte & Mackay offers retailers chance to win a van

10 November, 2017

Whyte & Mackay has launched a new promotion offering its licensed trade customers the chance to win a van loaded with £500 worth of prizes. The promotion coincides with the launch of two new price-marked packs.

The new packs, for Claymore Scotch Blended Whisky (£13.99) and Vladivar vodka (£12.99), form a central part of the promotion, which extends across several W&M brands.

To enter, customers need to purchase three cases from across the portfolio via the website www.winavan.com, of which two of the three packs must be Claymore and Vladivar.

The promotion, which runs until 31 January, concludes with a free prize draw once the competition has closed. The winner will take home a brand new van loaded with £500 worth of Whyte & Mackay stock.

Neil Taylor, channel controller wholesale & Ireland, said: “At Whyte & Mackay, we are dedicated to providing the ebst deals and incentives for our customers. The new ‘Wine a Van’ promotion is the latest activity for our customers. The new ‘Win a Van’ promotion is the latest activity we are undertaking to show our appreciation to our valued buyers while highlighting our new price marked packs from Claymore and Vladivar. It is a great opportunity to win a wealth of Whyte & Mackay stock as well as a van to support businesses in their day to day operations.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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