Pickering’s releases its sloe variant in new 70cl size

08 November, 2017

Pickering’s Gin has released its 2016 vintage of Sloe Gin and for the first time it is introducing this variant in a 70cl format.

The team said that 12 months ago they “tucked away” vats of Pickering’s Gin, loaded with sloe berries, in a corner of their Summerhall Distillery.

A spokesman said: “Pickering’s Gin lends just the right amount of dry spice to the rich, sweet flavour of sloe berries. The result is a wonderfully smooth, slightly spicy sip with flavours of red cherry and toasted almonds. Wonderful served neat with ice, or splashed into a glass of Prosecco for a festive treat.”

Traditionally the company has produced its sloe gin in half-sized 35cl bottles, but as a result of consumer demand it is now introducing Pickering’s Sloe in a 70cl size, priced at £26. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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