NB Distillery and Bon Accord release co-branded tonic
A Scottish gin producer and a soft drinks manufacturer have joined forces to revitalise the mixer category with a co-branded premium tonic.
NB Distillery has linked up with Bon Accord to launch the NB & Bon Accord tonic, which is designed to compliment NB’s existing premium spirit range. The drink has had an initial launch via local merchant Lockett Bros, ahead of a national roll out over the coming year.
The tonic uses natural quinine, although it contains less than other tonic waters, in order to provide a less bitter flavour throughout, according to the company.
Vivienne Muir, ceo for NB, said: “We know that Britain is a nation of gin lovers and there is a growing trend for speciality and premium tonic. In response to this growth, the NB & Bon Accord tonic will not only complement our existing range, but can be enjoyed with a variety of premium spirits.
“We have a love of gin and are passionate about remaining true to its perfected process. The Bon Accord collaboration, with its rich heritage and similar ethos and values to us, is the perfect gin and tonic partnership, providing a genuine experience to consumers.”
Karen Knowles, owner and director of Bon Accord, said: “We are delighted to be partnering with NB Distillery. Our upderstated tonic water really enhances NB’s spirit range, allowing consumers to experience the premium spirits at their best. After all, a great spirit should be celebrated.”
The new tonic is priced at 95p per bottle and is available to purchase at specialist wine and whisky merchant, Lockett Bros in North Berwick near Edinburgh.