NB Distillery and Bon Accord release co-branded tonic

02 November, 2017

A Scottish gin producer and a soft drinks manufacturer have joined forces to revitalise the mixer category with a co-branded premium tonic.

NB Distillery has linked up with Bon Accord to launch the NB & Bon Accord tonic, which is designed to compliment NB’s existing premium spirit range. The drink has had an initial launch via local merchant Lockett Bros, ahead of a national roll out over the coming year.

The tonic uses natural quinine, although it contains less than other tonic waters, in order to provide a less bitter flavour throughout, according to the company.

Vivienne Muir, ceo for NB, said: “We know that Britain is a nation of gin lovers and there is a growing trend for speciality and premium tonic. In response to this growth, the NB & Bon Accord tonic will not only complement our existing range, but can be enjoyed with a variety of premium spirits.

“We have a love of gin and are passionate about remaining true to its perfected process. The Bon Accord collaboration, with its rich heritage and similar ethos and values to us, is the perfect gin and tonic partnership, providing a genuine experience to consumers.”

Karen Knowles, owner and director of Bon Accord, said: “We are delighted to be partnering with NB Distillery. Our upderstated tonic water really enhances NB’s spirit range, allowing consumers to experience the premium spirits at their best. After all, a great spirit should be celebrated.”

The new tonic is priced at 95p per bottle and is available to purchase at specialist wine and whisky merchant, Lockett Bros in North Berwick near Edinburgh. 




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter