Coca-Cola reveals its Christmas campaign
Coca-Cola European Partners (CCEP) has revealed its Christmas campaign,which includes a return of the iconic Coca-Cola Christmas Truck Tour, the ‘Holidays Are Coming’ TV advert, limited edition Christmas packs and sponsorship of Capital FM’s Jingle Bell Ball.
The festive packs, which roll out from mid-November, will include the iconic image of the Sundblom Father Christmas enjoying a bottle of Coca-Cola. The graphics will feature across Coca-Cola Zero Sugar, Classic and Diet Coke and across 33cl cans, 50cl PET bottles, 1.25L and 1.75L bottles as well as the wrapping on multi-packs.
In addition, a new 4x25cl glass bottle multi-pack with Christmas snowflake graphics will also be available in selected venues.
The new packs will be supported by the return of the Holidays Are Coming advert in mid-November, which will be followed by the Coca-Cola Truck’s tour of Great Britain, which will visit 53 locations nationwide.
Coinciding with this is Capital FM’s 9th annual Jingle Bell Ball in partnership with Coca-Cola; the musical extravaganza will be pre-promoted to Capital’s 8.1m weekly listerners and the 32,000 attendees will each receive a sample of Coca-Cola Zero Sugar, which the company said is Great Britain’s fastest growing cola brand.
Simon Harrison, customer marketing director at CCEP GB said:” Coca-Cola is a brand that has become synonymous with Christmas with many people considering the launch of the Holidays Are Coming advert and the Coca-Cola Truck tour as the unofficial start of the festive season.
“With over half of consumers starting Christmas preparation before December, we are looking to encourage early sales by launching our Christmas activity in November. Last year over 10 million more shopping baskets included a soft drink during Christmas compared to 2015, and we expect this year to be even bigger, showing the huge opportunity for retailers during the festive period.
“With all the activity we have planned we are confident that Coca-Cola will continue to be the soft drink of choice for Christmas 2017.”