Diageo Reserve brings Ketel One Oranje to UK
Diageo Reserve is introducing Ketel One Oranje to the UK off-trade market.
The latest addition to the super-premium vodka range has been infused with natural oils from Valencia and Mandarin oranges, which have been carefully crafted by a perfume specialist from Grasse, the home of perfume in the south of France.
Nick Temperley, head of Diageo Reserve GB, said: “The launch of Ketel One Oranje is a reflection of the continued demand for new and innovative variants in the super-premium vodka category. As a whole the category remains hugely popular, with recent growth in the total trade – up 18% in volume and 14% in value. Ketel One Vodka is leading the way, significantly outperforming the category, up 57% in volume and 45% in value over the last year.”
The new variant is available now for the off-trade, priced at £27 for 70cl.