Einstök Icelandic beer cans to make UK debut

11 October, 2017

Canned versions of the Einstök Icelandic craft ale range are being launched by its UK distributor Love Drinks.

Two of the four beers in the range – White Ale and Arctic Pale Ale – will be available in 33cl cans from the beginning of November in a six-pack format.

Einstök managing director Gudjon Gudmundsson said: “Since entering the UK market six years ago we’ve always had plans to introduce our award-winning beers in canned format, but these things take time and we wanted to make sure that the cans reflected the quality of the beer inside. 

“After testing the waters in the US market, we’re ready to bring our brewery-fresh beer to the UK.”

The Einstök core range in the UK also includes Toasted Porter and Wee Heavy.

A seasonal release, Einstök Doppelbock, will be launched in November for the Christmas market.




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter