British public name Naked Wines' English fizz

09 October, 2017

Naked Wines has revealed the name chosen by the British public for its new English sparkling wine by winemakers Charles and Ruth Simpson.

More than 200 names were suggested and the final shortlist was narrowed down to three options from which the name Beora was finally chosen by 50% of the 500 Angel investors who voted.

Beora is the name of the Saxon chief who the village of Barham in Kent (where the wine is produced) was named after. 

It beat the other two on the shortlist: Angel’s Expression and Charlie’s Angels. Other names proposed included Brex-Fizz, Fizzy McFizzface, Spiffing Sparkles and Bubbly Jubbly.

The overall project has had the involvement of Naked Wines customers from the start and their input will also be required for the next step, which is for Angel investors to pick a design for the label.

Last summer 1,200 customers invested in crowdfunding in order to help Charles and Ruth Simpson to create the new English sparkling wine.

Eamon Fitzgerald, MD of Naked Wines UK, said: “Beora is the perfect name for an historic new English fizz. As a crowdfunded wine business, wines like this wouldn’t exist without our customers. So rather than making the decisions behind the scenes, Charles and Ruth have put the power into their hands. We can’t wait to taste Beora next year.”

Charles Simpson said: “Naked Angels have helped make our English winemaking dream a reality, so it’s only fair that they are involved in every stage of the process. We were delighted to see so many wonderful name suggestions – and we are thrilled to call it Beora. The wine is gently ageing in the cellar right now. We sneaked a taste the other day and it’s already spectacular. We can’t wait to hear feedback from the Angels who helped to create it.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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