Schweppes unveils biggest UK investment in 200 years
Schweppes has announced its biggest GB investment in more than 200 years as it looks to respond more strongly to the growing demand for premium mixers.
The investment includes the launch of a new premium skittle-shaped bottle that pays homage to its longstanding heritage; this will be supported by a multi-million pound marketing campaign.
The new bottle shape is modelled on the original Schweppes skillet which was blown and formed in a single piece by inventor Jacob Schweppes back in 1783. The new bottle is being revealed for the first time at London Cocktail Week.
The iconic yellow Schweppes sash will sit at the neck of the new bottle which features an embossed fountain design to signify the bubble explosion contained within the tonic.
The Schweppes Classic range is being supported by a £6.6m campaign between October and December 2017, which includes out-of-home, TV and cinema advertising as well as sponsorship of the Jonathan Ross Show, experiential marketing and a digital campaign.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.
“The last quarter of 2017 is going to be massive for the Schweppes brand. The new look of Schweppes Classic and the unprecedented marketing support will continue to energise on of GB’s most loved soft drink brands in a year whereby we are celebrating 225 years since Jacob Schweppes first came to London with his bottled bubbles. We are confident the new campaign will drive sales and category growth for our customers.”